Discover the Rich History of Mercedes-Benz
Mercedes-Benz is a brand synonymous with luxury. The brand is a division of the German company, Daimler AG. Mercedes-Benz has its roots in inventions created by Benz & Cie and Daimler-Motoren-Gesellschaft. The leading innovators at each of these companies had a hand in creating automobiles as we know them today. In 1886, Karl Benz created the first car, called the Benz Patent Motor Wagon. Fifteen years later, in 1901 the first Mercedes came into existence.
Benz & Cie
In 1883, Karl Benz founded the firm Benz & Cie. A few years later, the company created the first car, which was called the Benz Patent Motor Wagon. This vehicle was the first automobile designed to generate its own power. This first car was just the beginning of what would become the booming automobile industry. Ultimately, Benz & Cie would become competitors as leading forces in this industry.
Meanwhile, Gottlieb Daimler and Wilhelm Maybach founded Daimler-Motoren-Gesellschaft in 1890. The company originated as a German automobile and engine manufacturer. Though initially successful, it was not until the company suffered some setbacks including Gottlieb Daimler’s death in 1900 and a fire that took down their original factory, that they began to manufacture the first Mercedes model.
Emil Jellinek’s Role
Emil Jellinek was an Austrian businessman who took an interest in Daimler-Motoren-Gesellschaft after learning about the potential of the automobile industry. He promised Wilhelm Maybach he would purchase a large shipment of automobiles if Maybach could design a fast race car according to his specifications. He wanted it to be called Mercedes, after his daughter. Wilhelm Maybach got to work and created the model, which was officially named Daimler-Mercedes. Emil Jellinek joined Daimler-Motoren-Gesellschaft as a member of the board of management.
The Creation of Daimler-Benz AG
Due to difficulties with sales during World War I, Daimler-Motoren-Gesellschaft and Benz & Cie put their automobile industry rivalries aside to join forces, working together to keep the automobile industry alive. They ultimately merged into one company, which was called Daimler-Benz AG in June of 1926.
Designing a New Trademark
Before the merger of Daimler-Motoren-Gesellschaft and Benz & Cie, each company had its own, distinct trademark. Daimler-Motoren-Gesellschaft was a three-pointed star accompanying the name “Mercedes,” while Benz & Cie had used a wreath design with “Benz” in the middle of the wreath. The two companies decided to combine their logos, into what is now the iconic Mercedes-Benz logo. This logo incorporates both names, Mercedes and Benz, with a wreath on the outside and a three-pointed star on the inside. It was a perfect collaboration of the two original trademarks.
The Present and the Future
Today, the Mercedes-Benz brand is one of the most recognizable and well-regarded brands in the automobile industry. True to its roots, Mercedes-Benz remains an iconic innovator in the motor vehicle industry. The company is currently developing models that incorporate hybrid and electric vehicle technology in order to achieve lower CO2 emissions in their vehicles. Mercedes-Benz is also developing a cleaner burning diesel engine.